The new cartoon is part of what Jennifer Wolfe of Animation World Network called “a larger Betty Boop campaign,” signaling that the character is experiencing a cultural resurgence. “When Max Fleischer dipped his pen into the inkwell,” Caruso continued, evoking the Viennese-American animator who created the legendary cartoon character, “out came a masterpiece that would influence generations of artists, animators, musicians, and fashion designers.” “As a cartoonist, I consider Betty Boop the eighth wonder of the world,” Frank Caruso, the vice-president of comics and cartoons syndicate King Features, said in February when asked about the surreal new animated short, Betty Goes A-Posen, a three-part collaboration with the fashion designer. She’s sexy, independent - and well aware of both, something that has made her iconic since her debut as a character 87 years ago. She rescues the designer Zac Posen - who is ensnared in monstrous vines - with nothing but a glare, and turns men arguing on the sidewalk into grinning fools with a wink and a smile.
In her first cartoon in nearly three decades, which appeared online in February, Betty Boop steps out of a car into a windy street, her short black dress flaring.
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